
THE DESIGN AND AESTHETICS OF THE SPACE
AS A FRAMEWORK FOR THINKING AND COMMITMENT
Space design consists of creating environments where everything converges towards a single theme and in which the emotional factor occupies a primordial place.
The environment / emotion / reflection combination generates a significant involvement of individuals in the different phases of the cognitive process of discussion, perception or learning.
Founded in 2015 in Iceland, BToB Classy is the first scenography agency in Europe to adapt this discipline to the business world. Today, it is extending its expertise - with ever more inspiring creations - to shops, collective spaces for the general public in private environments, urban installations, museums or events but also in webDesign.

The Design Agency
who EXHALT the identity of your professional spaces

The space design activity of the BToB Classy agency encompasses various fields such as internal and external planning in a company (discussion spaces), the design of objects and furniture, urban styling, museography, artistic exhibition, or the scenography and the setting in atmosphere of the places of sale.
The high-end layout of spaces that matter
Discussion space [ɛspas də diskysjɔ̃] nm -Structural ecosystem in business favorable to dialogic communication (exchange, sharing, questioning, collective analysis…).
to boost innovation, performance and business thinking
More than a simple planning function, the discussions held in our spaces transform companies and organizations, humanize thinking and innovate in employee experiences.

Develop the impact of the work environment
with Space Design as a strategic tool

Stand out in the HR market
to cultivate your employer brand and attract talent

Offer human-centric experiences
and explore new forms of participation

so that space is your first factor of differentiation and innovation
The engine of individual and collective performance is commitment. Motivation comes from within. In the field of support, strategy, management and more generally discussion, leaders, managers, managers or coaches have a role to play by offering a stimulating environment conducive to self-motivation in which teams and stakeholders will engage.
In business, major organizational transformations are often accompanied by major changes in spatiality. Space is the quintessential symbol of the link that connects employees to their company, and it carries within it a discourse that everyone can decipher.


A modern and sexy approach for the planet
At BToB Classy, our ecological conscience gives us the will to make creations with a lower environmental impact.
Eco-design involves taking into account respect for the principles of sustainable development from the design of our projects and only working with recyclable, labeled or re-used materials. We consider this ecological approach to be an asset for our artistic creations. Whenever we can, we develop resilient practices such as buying natural materials and applying vegetable dyes to them.
Bringing work into discussion is a strong stake in terms of QWL and more broadly of performance.
Considering the concrete organization of discussion spaces as the material substrate for the quality of exchanges allows management to renew, mobilize and nurture the possibilities of personal and collective transformations: by revealing oneself to others but also and at the same time , by the revelation of oneself to oneself.
BToB Classy supports representativeness
Professional of the U nion D es S cénographes
DO NOT DISTURB
"
A morning shower is often the start of a daily routine. Symbol of purification, intimacy or rebirth, “Do not disturb” invites you to question the image of oneself but also, in a managerial context, on the role of the company in the construction of the social identity of each.
"
Suggested discussions in this space
- Self-image, view of others
- The company's image and its challenges
- Identification, social image, belonging (...)
The contributions of space design in
the cognitive learning process




There are in business, as elsewhere, all these stories of "theater of memory", this report to a space where we place shared experiences, places, thoughts, discussions. If you grow up in a space, then that space becomes your theater of memory. We memorize it, we identify with it and it transforms in our memory into the cradle of our emotional memory . Pleasure and satisfaction can then be mobilized into a more global UX Design experience .

INDIVIDUALS LOOKING FOR INNOVATION KNOW IT WELL
Creativity is the seed of growth,
from commitment comes cohesion.
Change the environment and shift your gaze
It is with the acute requirement of creative correctness that BToB Classy supplements and supports the reflective actions carried out in its discussion spaces.
Our designs facilitate identification and analysis, promote the production of collective solutions, stimulate innovative proposals.
The combination of management by discussion with our scenographic discipline enriches the dialogical activity in a meaningful context. The discussion or learning space then becomes a material support for the reflection of individuals thus optimizing the convergence of the stages of questioning, discovery, awareness and memorization.
Since spring 2020, all of our creations have complied with government measures taken to fight COVID19.
BToB Classy is the art of giving birth to what will bring together in a given common time, individuals in questioning and an environment supporting their responses.
Arnaud - Designer & Co-founder of BToB Classy
Space planning by BToB Classy,
shared benefits * ...

* Inspired by work on discussion spaces published by Anact (National Agency for the Improvement of Working Conditions)

THE HEART OF DISCUSSION
EPISODIC MEMORY
In cognitive psychology, episodic memory refers to the process by which the individual remembers lived events thanks to their context (place, emotional state)
The premium chat room design experience
IT'S ALSO CUSTOMIZED !
Because it is necessary to build a favorable structural ecosystem adapted to each discussion space (management committee, project group, IRP, team meeting, training, external network, etc.), BToB Classy also imagines and designs tailor-made his exceptional creations.
Innovation often emerges as closely as possible to the realities on the ground
BToB Classy is the only agency offering to transform your discussion space into a fertile framework for the development of collective competence at the heart of your organization.

POSITIONING
A unique concept in Europe (but no other similar identified to date in the world 😉)

BUDGET
Budget monitoring and the financial aspect ensure that your budget is respected

DESIGN
Average ideation time from the first meeting with the sponsor 9 Days

EXPERTISE
You will appreciate our 6 years of expertise in project management at the service of our creations